Getting backlinks -backlinks- with White Hat SEO techniques is a complicated, arduous and expensive job. While many site owners turn to spam blog comment sections to get their backlinks that is neither necessary nor effective for our SEO efforts.
But it's probably just a last-ditch effort since while there's a lot of talk about inbound link generation, the essential ways to do it is rarely discussed. But link building strategies are not as difficult to implement as many people say they are. Think of it like social media: if you have an inexhaustible source of great content and you post it, the most common thing is for it to be shared with the right people. Do not forget that quality is better than quantity for a good SEO impact.
White Hat SEO Processes For Getting Backlinks:
01. Maintain a stable blog with excellent content.
02. Link to other blogs on your blog.
03. Write blog posts as a guest.
04. Create case studies on your clients.
05. Volunteer to publish a Case Study.
06. Manage surveys.
07. Write book reviews.
08. Hold free webinars and post archived copies online.
09. Create free tools.
10. Create templates to share.
11. Create compelling infographics.
12. Create other forms of visual content.
13. Create SlideShare presentations.
14. Write and present opinion pieces.
15. Partner with complementary companies.
16. Ask for opinions.
17. Make friends with other webmasters in real life.
18. Search and monitor mentions of your brand.
19. Find and control the backlinks of your competitors.
20. Incorporate "Tweet This" links into your content.
21. Install widgets to share on social networks.
22. Sponsor or speak at an event.
23. Help another webmaster correct an error on their site.
24. Give away free trials and previews of your product.
Yes, this is almost impossible to achieve unless you dedicate yourself full time, including weekends, but you have to take only what you are capable of carrying out and that falls within your capabilities and / or competencies. Over time, you will form a work team to cover everything that marketing management entails.
What Are Backlinks Or Inbound Links?
Backlinks, or inbound links, are a form of off-page SEO where you get links from other websites that direct readers to your own site.
The person receiving the link is the one referred to as the backlink. Backlinks or inbound links are pretty different from outbound links (links from your website to another website) and internal links (A link to another page of the same website with one page of the same website).
Proper Backlinks Can Do Two Important Things For A Website:
They can drive traffic to your website. If someone posts a backlink to your website on their website or blog, their readers can click on it, and you will benefit from that referral traffic.
They can help you rank higher in the search. Backlinks tell search engines that your website is an authority on a certain topic, so the more backlinks you get from high-quality, high-authority sites, the better your website will be on the pages of search engine results (SERPs). Obviously, this benefits SEO.
A good inbound link comes from a licensed website and uses natural anchor text. The anchor text is simply the text copy that is hyperlinked. Natural anchor text means that you're not just hyperlinking keywords to the left and right. It is not extraordinarily relevant for SEO, but the good thing is that the anchor text does have to do with your content.
Google understands the context of a link, so a more generic "learn more" and "click here" anchor text can be just as valuable as keyword-optimized anchor text.
Link Building Strategies to Gain Backlinks and Increase Search Rank
1. Maintain a Stable Blog with Great Content
Consistently creating great content that people naturally want to link to is one of the most tried and true strategies of organically generating inbound links. Vital for SEO.
2. Links to other Blogs with the Same Content as Your Blog
A blog is considered a social tool. The more you connect with others, especially when you do it in a consistent and opportunity-based way, the greater the likelihood that one of those bloggers will return the favor. Part of our SEO strategy has to be oriented in this sense.
Also, you can't cover every topic on your Blog. It makes sense to take advantage of the vast amount of resources on the web to make your blog experience better and more rewarding for your readers.
3. Write Blog Posts as a Guest
Not sure who to write for? Most of the media allow people to submit original articles on relevant topics for their readers, as long as they are Anglo-Saxon, because in Spain the media live in a parallel universe and do not even admit a comment with a link to your web, they have it banned.
4. Write News Jack Posts
News jacking is when you capitalize on the popularity of a news item to amplify your own sales and marketing success. If you make a nice comment at a news event and link to your blog, Google will take your site to the top of the SERP because of the "freshness" element of its algorithm that they like breaking news, and others themselves will make link to your content as news.
5. Create Case Study on Your Most Successful Clients
If you can get your customers to look good in Case Studies about your business, you can bet they'll link to your site. But you have to make them good. This means choosing companies that have seen the best results in success are enthusiastic and know best about your product or service. It also means asking the right questions and presenting the Case Study in an engaging and comprehensive way.
6. Volunteer to be the Subject of a Case Study
We are always looking for clients who are willing to be the subject of a Case Study. Volunteer your time for one of your top providers and get a backlink to the Case Study once it's posted. Yes, we already know that this is difficult if you do not move in rather high spheres, but it is worth a try.
7. Manage Surveys
And you have to share the data with others. If you do the data collection and processing and then give the findings to some high authority sites, you can bet that they will do some promotion and inbound links to ensure you have a great sample rank.
8. Write Book Reviews
Writing reviews is a unique task. When you provide a comprehensive review of another author's content, they and others will provide you with a better opportunity to link to them.
9. Hold Free Webinars and Post Archived Copies Online
If it's informative, your attendees will share it yes or yes. An easy way to do this is to convert your PowerPoint presentations to Slide Share and then embed that presentation in a Blog post. You can also embed it on the webinar home page so that anyone who wants to sign up for the webinar, and has finished, can view the presentation.
To improve your chances of getting one of these backlinks to these archived webinar pages, partner with another company, brand, or influencer for the webinar first. Not only do two well-aligned brands make for a fuller, more powerful and eye-catching presentation, but it will also broaden your audience, even after the seminar is over.
10. Create Free Tools
Free tools are great sources of backlinks. You can put yourself on the opposite side of those who make those resource lists by creating free tools that are really useful for your target customers.
11. Create Templates to Share
Like the free tools, templates are something else that users will find useful enough to link to. Before creating a template, think about what kind of templates would make people's work easier. A designer, for example, could create a library of downloadable business card templates that others could link to again and again. Bookmarked content is often the type that receives a multitude of inbound links.
12. Create Compelling Infographics
People love to share infographics. If you create an original infographic yourself, people will link to you as the original source. To improve the probability of getting an inbound link, you can share your design to the sources you referred to and make the embed code for your infographic easily accessible.
Even if you are not a designer, there are thousands of sites on the net where you can download free templates to make professional and very eye-catching infographics. Even if you want to learn how to make them from scratch, you also have many online tutorials for that purpose.
13. Create Other Models of Visual Content
Remember that cartoons, content visualizations, tables and graphs, etc., are extremely popular as people become more and more fond of visual content. Also, since it takes time and some Roboto money, many will likely skip the process of creating their own visual content and link to yours. In this link you can find a multitude of free tools to create your visual content regardless of whether or not you are a technology expert. It takes a lot of time and resources, but our SEO will appreciate it.
14. Create Presentations with Slide Share
Divide one of your infographics into chunks, or reuse one of your last works. You can put them on your Blog, in the resource center of your website, or even in a Slide Share account to get more links.
Keep in mind that the most sharable presentations are the most attractive. That means they have a better chance of being linked and shared.
15. Write and Present Opinion Pieces.
An interesting and catchy opinion has always been acceptable and popular with everyone. If you have an opinion to share and can express it clearly and impressively, you can reach out to a lot of audience, gain recognition and, for what we are here, get authorized backlinks to your website. The most effective opinion pieces are born from a single point of view, extol the author's personal voice, and then offer specific recommendations.
As we have commented before, writing opinion articles in the mainstream media is nothing short of impossible, unless you are someone very, very relevant, but there are always "secondary" blogs with relevant audiences where you can insist and get them to accept one of your articles. Perhaps one of the most powerful SEO strategies, but at the same time more difficult to achieve, because you have to earn a certain prestige for them to take you into account.
16. Partner with Complementary Companies
It's common practice for corporate channel partners to link to each other's relevant content, typically because it enriches their own content. You can evaluate how much traffic another site similar to yours can drive to your website with Alexa or Similar Web. Here you can check the visits, bounce rate, keywords and sources that users use to find a specific site.
17. Ask for Opinions
You can ask the users of your products, services or articles in your Blog to experts or analysts in your same sector to review the content, tools or software that you are implementing, for example. Thus, you will not get only an incoming link indeed, besides you'll also get great feedback from the audience and strengthen your relationship with those you asked to write a comment for.
Not sure where to ask for opinions? On the web there are many sites where you can request an opinion on a product or service, depending on the sector, for example FourSquare, GoogleMyBussines, TripAdvisor, Choice, and so on.
18. Make Friends with Other Webmasters in Real Life
Strengthening your relationship with other webmasters is very important for your business and your site as it will open the door for incoming link requests when future opportunities arise, and make those requests more likely not to fall on deaf ears. Yes, it is something very personal and not everyone knows how to do it or feels a certain intimidation just because they know someone relevant from your same sector, but you have to put value on the matter. Most of the well-known webmasters and bloggers in Spain know each other and have no problem accepting new friends from their environment.
It is not about pretending to get a short-term profit, such as a backlink, but you will learn a lot from them and they from you. In the end the collaboration becomes more complete and you will have them writing on your Blog and they on yours as guests. Don't discount the idea.
Contact website admins to convert those cited into inbound link, however just when justified, similar to when they are referring to information from you, for instance. This is a tactic called "link reclamation". It is essential to dedicate some time to our SEO strategy.
Monitor mentions of your brand by setting alerts using tools such as Mention or BuzzSumo, and adding keywords related to your brand or products. Make sure to exclude any mention of your own website within the alert, which you can do in the settings of these tools.
20. Find and Control the Backlinks of Your Competitors
Similar to the previous one. Find opportunities where you can get similar links. This is a splendid and great way to find high-value link opportunities fairly easily. The most operative thing would be to carry out an investigation of your competition weekly or monthly, in order to find new opportunities. The closer the date between one investigation and another, the more likely you are to see links that are still fresh. Also keep in mind that a week is a short time to update the backlinks of any website, but from there, whenever you want.
Use a link analysis tool like Ahrefs, Majestic, or Moz's Open Site Explorer to get a list of the backlinks from one of your competitors. Then check what types of posts get backlinks and benefit from that SEO Of Page.
For example, if one of your competitors is writing guest posts for certain blogs or portals, there is a high probability that those platforms are interested in guest posts on similar topics.
21. Incorporate "Tweet This" Links into Your Content
A resounding strategy for getting backlinks is to get your content out there to the masses of users. Including "Tweet This" or "Click to Tweet!" Tweetable links from your content will make audience share your content on social media more often.
The result? Greater visibility in search engines, news, Twitter transmissions, etc., and therefore more opportunities for your data to be referenced in the content of other users or platforms.
22. Install Widgets to Share on Social Networks
Like the previous point, your content is distributed, therefore the social buttons to share are essential. Place them in your marketing content, such as Case Study, white papers, e-books, and blog posts.
23. Sponsor or Speak at an Event
Events often give their speakers, presenters, and sponsors great website publicity. You can also negotiate inbound links to your terms to ensure their time and resources produce a fairly beneficial backlink.
If you do finally get to speak at an event, make sure you put on an eye-catching presentation, amazing if you can and that people want to share. That will provide you with visibility, a lot of mentions and, therefore, very valuable backlinks.
24. Help Another Webmaster Correct a Mistake on Their Site
In the same way that at the point where it is advisable to meet other webmasters, this is another of the really useful connections. When you get broken links on other web admin’s sites, let them know politely, and provide them with your own content that is a suitable substitute for that broken link. Be personal, agreeable, friendly, supportive, and helpful, and this could be an opportunity to start building a relationship with that web admin. It is not that it is shocking for our SEO, but opening doors is always beneficial, you never know what you are going to find.
25. Give Away Free Trials and Previews of Your Product
If you have templates, your own software or any other product capable of offering a trial or trial version, do not hesitate to do so. The chances of them writing a review of it are very high and, if the review comes from someone with influence, you will have a lot of winnings. You can add call to action buttons -CTA- on your website or Blog inviting to take the free trial or simply create an email marketing strategy offering the same. If the product, software or service is good, you will get the expected results and improve your SEO strategy.
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Great knowledge
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